Everything you need to measure what actually happened
Built for the truth. Not for the dashboard.
Motiv gives you compliance-enforced conversion dispatch, verified ROAS reporting, and per-conversion reasoning, so every decision is built on data you can actually trust.
One verified ROAS. Counted once, every time.
Your ad platforms each grade their own homework. Motiv calculates one independent ROAS from your real conversion data, every euro counted exactly once, the same way across every channel.
See the ROAS your platforms won't show you.
Add up what Google, Meta, and TikTok each claim and you have far more than 100% of your revenue attributed somewhere. Motiv counts every euro of revenue exactly once, so you get a single number you can actually defend.
Motiv ROAS
Every euro of revenue counted exactly once.
self-reported
Meta
self-reported
TikTok
self-reported
Representative example, actual numbers depend on your data.
ROAS timeline
Watch Motiv ROAS and platform ROAS diverge over time, so you can see exactly when and where the gap opens up.
Campaign-level ROAS drill-down
ROAS per campaign, Motiv versus platform side by side, so you know exactly which campaigns to scale and which are inflated.
Every conversion. Fully explained.
Click, consent, attribution, dispatch. Motiv logs every decision so you never have to guess.
Conversions Overview
Every Observed and Restricted conversion, filterable by channel, source, event type and date.
Reasoning View
The full decision path per conversion: consent check, click ID match, attribution, and dispatch outcome. No black boxes.
Conversion journey view
The complete click path from first touch to conversion, every touchpoint with timestamps.
Conversion detail view
UTM tags, click IDs, consent status, identity match and dispatch outcome, for every conversion.
Your pipeline. Your rules.
Configure how every conversion is measured, routed, and dispatched. Set it once, Motiv runs it automatically.
Routing rules
Send conversions to specific platforms and block irrelevant signals.
Automation rules
Block internal traffic and test orders automatically, and adjust conversion values for margin corrections.
Custom event types
Define your own conversion events, fully supported across the entire pipeline.
Attribution model
Last click, first click, linear, time decay or last non-direct, with a configurable lookback window.
Observation mode
Measure and classify everything without dispatching, so you can fully validate your data before going live.
Health & alerts
Status per integration and platform, dispatch rejection rates, and configurable alerts.
Multi-domain
Multiple domains and sources in one account, each with its own jurisdiction and routing.
Sub-daily spend sync
Ad spend synced every hour for intraday ROAS decisions.
Routing rules screenshot
Placeholder — attribution & routing rules
Automation builder screenshot
Placeholder — events & automation rule builder
Health & diagnostics screenshot
Placeholder — integration status & dispatch diagnostics
Consent quality is a revenue metric.
A 43% consent rate on your retargeting campaign isn't an analytics problem. It's €12,000 in opportunity value per month. Motiv makes that number visible, and points to exactly where to fix it.
Consent rate per campaign
See not just your overall consent rate, but which campaigns, ad sources, and devices have the highest restricted share. Campaign B with 43% consent costs you €12k/month, this is where to act.
Mobile vs desktop breakdown
Mobile visitors reject consent at significantly higher rates than desktop. Motiv shows you the split so you can optimise your banner placement and timing per device type.
Geo-level consent reporting
For organisations active in multiple jurisdictions, Motiv shows consent rates and attribution gaps per country.
Compliance you can't accidentally break.
Most tools treat GDPR as a checkbox. Motiv makes it impossible to dispatch without consent, by design, not by configuration.
Consent-enforced dispatch
Every conversion is checked for valid marketing consent before it leaves Motiv. If consent is absent, the event is blocked, automatically, without configuration.
Observed / Restricted dashboard
See exactly how many conversions your ad platform received versus how many were blocked by consent. Restricted conversions are stored as opportunity value in euros, not discarded.
GDPR-by-architecture
Consent enforcement is built into the pipeline, not a setting. It cannot be accidentally disabled, overridden, or forgotten.
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Questions about the product
Reasoning, ROAS, attribution, and pipeline control, answered. Can't find what you're looking for?
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