Pricing
14-day free trial on every plan · No credit card required
Pay for what you measure. Not for what you make.
Motiv pricing is based on conversion volume, not on your revenue or order value. Predictable costs, regardless of how well your campaigns perform.
All prices exclude VAT · Cancel anytime
Starter
€179/mo
Compliant tracking, real ROAS. Up and running with free onboarding support.
300 conversions/mo
1 revenue source · 2 lead sources
1 seat
- Your real ROAS per platform, not what it claims
- Every consented conversion sent back to your ad platforms
- GDPR-compliant by architecture, not by configuration
- Attribution Gap: the revenue your ad platforms are missing
- Lead-to-sale dispatch: ad platforms know when deals close
Most popular
Growth
€499/mo
See the reasoning behind every conversion and optimise campaigns with confidence.
1,500 conversions/mo
2 revenue sources · 5 lead sources
3 seats
- Everything in Starter, plus:
- Campaign-level ROAS: know exactly what to scale
- Consent rate per campaign, source and device
- Full attribution journey per conversion
- Set your own attribution model
- Outbound webhooks: sync conversions to any external tool
Scale
€999/mo
Full pipeline control: automate, customise, and measure across markets.
6,000 conversions/mo
5 revenue sources · 15 lead sources
5 seats
- Everything in Growth, plus:
- Automate conversion routing, filtering, and values
- Multiple stores and regions, one account
- Custom tracking domain included
- Full API access
- Ad spend synced every 15 minutes
Enterprise
Custom volume · Unlimited sources & seats · SLA + DPA
14 days free. No credit card. Cancel anytime.
Compare all features
Full breakdown across every plan.
Billing MonthlyAnnual −20% | Starter €179/mo | Growth €499/mo | Scale €999/mo | EnterpriseCustom |
|---|---|---|---|---|
100% server-side conversion trackingCoreCaptured via S2S, not blocked by ad blockers or browser restrictions | ||||
| Reporting & Attribution | ||||
Conversions overviewFull list of all conversions, Observed and Restricted, with filters | ||||
Channel-level ROAS (Motiv vs platform)Your real ROAS per ad channel, compared directly against what the platform reports | ||||
Drill-down ROAS per campaign (Motiv vs platform) | ||||
Routing rulesBy default every conversion goes to every platform. Routing rules let you change that, e.g. leads to Meta only, sales to Google and Meta. | ||||
Attribution model selectionLast click, first click, linear, time decay or last non-direct. Choose how credit is distributed across touchpoints | ||||
Attribution Gap: total per channel (€) | ||||
Pre-consent measurement loss insightShown as "Navigational loss" in Attribution Gap | ||||
Reasoning View per conversionWhy a conversion is Observed or Restricted, and how attribution credit was assigned | ||||
Conversion journey viewFull click path and visitor behavior from first touch to conversion | 90 days | 90 days | 365 days | |
Conversion detail viewConsent status, UTM tags, click IDs, identity match and dispatch outcomes per conversion | ||||
| Dispatch & Compliance | ||||
GDPR-compliant by architectureCoreCompliance is enforced at infrastructure level, not a setting that can be misconfigured. A Restricted conversion is never dispatched, regardless of how the tool is configured or what a team member does. | ||||
14 ad platforms supportedGoogle, Meta, TikTok, Microsoft/Bing, LinkedIn, Pinterest, Snapchat, X and more | ||||
Lead-to-sale dispatchAd platforms know when deals close | ||||
Observation mode (dispatch toggle)Pause dispatch to a specific ad platform while tracking and attribution continue. Useful during migration or testing | ||||
Observed / Restricted dashboardSee which conversions were dispatched to your ad platforms (Observed) and which were withheld due to consent (Restricted), in events and revenue | ||||
Works with any CMPCookiebot, CookiePro, OneTrust, and any TCF 2.0 compliant banner | ||||
Automatic alerts & notificationsScript health, token expiry, dispatch failures, webhook inactivity | ||||
| Consent Quality | ||||
Consent quality: basic % | ||||
Consent rate per source / device / region | ||||
Consent rate per jurisdiction | ||||
| Integrations | ||||
Revenue sourcesShopify, WooCommerce, HubSpot, Pipedrive + 5 more | 1 source | 2 sources | 5 sources | Unlimited |
Lead sourcesMeta Lead Ads, TikTok Lead Gen, Typeform, Webflow + 15 more | 2 sources | 5 sources | 15 sources | Unlimited |
Multiple stores and regionsMultiple domains in one account, e.g. .nl + .de + .be | ||||
Shopify + WooCommerce native | ||||
Make / Zapier | ||||
Native CRM (HubSpot OAuth + others) | ||||
Custom event types | ||||
Ad spend sync: daily | ||||
Ad spend sync: sub-daily (up to 15 min) | Add-on €149/mo | |||
| Automation | ||||
Outbound webhooks | ||||
Automations: block rulesDrop test orders, internal traffic, and unwanted events before they reach your data or billing. | ||||
Automations: conversion value adjustmentsSend margin instead of revenue, apply multipliers, or pull values from CRM fields, before attribution runs. | ||||
Integration health: live status overview | ||||
Dispatch success dashboard | ||||
Platform rejection diagnostics | ||||
| Advanced & Enterprise | ||||
Multi-jurisdiction compliance (UK, US, AU) | Coming soon | Coming soon | ||
API access | ||||
Custom tracking domain | Add-on €99/mo | Add-on €99/mo | ||
Automatic conversion deduplicationPrevents double-counting, two-layer protection | ||||
DSAR compliance built-inPersonal data erasure on request, GDPR Article 17 | ||||
EU data residencyAll data stored in Germany, Hetzner, ISO 27001 | ||||
Custom contracts & SLA | ||||
Dedicated server infrastructure | ||||
| Team & Access | ||||
User seats | 1 seat | 3 seats | 5 seats | Unlimited |
Role-based access controlOwner, Admin, User, scoped permissions per team member | ||||
| Support | ||||
Overage rate (extra conversions)Per-conversion rate when monthly plan limit is exceeded | €0.49/conv | €0.22/conv | €0.09/conv | Custom |
Annual billing20% discount, billed upfront | ||||
Onboarding supportGuided setup call included | Free call | Free call | Dedicated | Dedicated |
Self-serve documentation & knowledge base | ||||
Email support | 24h | 24h | Priority | Priority |
Slack channel | ||||
Dedicated Customer Success Manager | ||||
| Get started | Start free trial → | Start free trial → | Start free trial → | Get in touch → |
Add-ons
- Extra user seat: €29/moavailable on all plans
- Custom tracking domain: €99/moavailable on Starter + Growth only (included on Scale+)
- Sub-daily spend sync: €149/moavailable on Growth only (included on Scale+, not available on Starter)
FAQ
Common questions about pricing
Answers about plans, billing, trials, and getting started. Can't find what you're looking for?
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Book a demo →Every plan starts with a 14-day free trial, no credit card required. You get full access to all features of your chosen plan. If you decide not to continue, just cancel before the trial ends and you won't be charged anything.