Guides, docs & how-tos for every part of Motiv
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Everything you need to set up, connect, and get the most out of Motiv.
Six areas. Everything covered.
Pick a category to browse all articles in that area.
Getting Started
5 articlesInstall Motiv, connect your first source, and go live in 20 minutes.
Tracking & Attribution
8 articlesHow Motiv measures conversions, calculates ROAS, and fills the Attribution Gap.
GDPR & Compliance
6 articlesConsent architecture, Observed vs Restricted, and EU data residency.
Integrations
8 articlesStep-by-step guides for Shopify, HubSpot, Google Ads, Meta, and more.
Billing & Plans
5 articlesConversion limits, plan upgrades, annual billing, and add-ons.
API & Advanced
6 articlesAPI reference, webhooks, automations, and custom tracking domains.
Most-read articles
The guides most customers open first.
Getting started with Motiv in 20 minutes
A step-by-step walkthrough from signup to your first verified conversion — no developer needed.
How to connect Shopify to Motiv
Install the native Shopify app, map your order events, and start receiving conversions.
Understanding Observed vs Restricted conversions
What each classification means, how Motiv enforces it technically, and what the gap costs in euros.
How Motiv ROAS is calculated
The methodology behind Motiv ROAS vs platform self-reported ROAS — and why the numbers differ.
Connecting HubSpot to Motiv via OAuth
Link your CRM so deal-won events are automatically sent as conversions with the real deal value.
Setting up Google Ads server-side dispatch
Configure the Google Ads Enhanced Conversions API connection for verified, consent-gated dispatch.
Everything in the Knowledge Base
Browse all 38 articles across every topic.
Getting Started
5 articles
- Getting started with Motiv in 20 minutesFrom signup to your first verified conversion.
- Installing the Motiv tracking scriptWhere and how to place the script on your site.
- Connecting your first revenue sourceLink Shopify, WooCommerce, or a custom webhook.
- Inviting team membersAdd users, assign roles, and manage permissions.
- Setting up your first conversion eventDefine what counts as a conversion for your business.
Tracking & Attribution
8 articles
- How Motiv ROAS is calculatedThe methodology behind Motiv vs platform self-reporting.
- Understanding Observed vs Restricted conversionsWhat each classification means and what the gap costs.
- What counts as a conversion in Motiv?Purchases, leads, calls — any business-relevant event.
- Using the Attribution Gap to optimise campaignsTurn the gap into a concrete action list per campaign.
- Attribution models explainedLast click, first click, linear, and time decay compared.
- Conversion journey trackingHow Motiv maps the full path for consented visitors.
- Platform rejection diagnosticsWhy a platform rejects a conversion — and how to fix it.
- Pre-consent measurement loss insightUnderstand how cookiebanner timing affects your data.
GDPR & Compliance
6 articles
- GDPR compliance: how consent is enforcedWhy Motiv's consent check is built into the architecture.
- The three consent types in MotivCMP, Source Asserted, and CRM Import explained.
- Observed vs Restricted: a plain-language guideWhat the two classifications mean commercially.
- EU data residency and where your data is storedHetzner, Germany — no data leaves the EU.
- Handling DSAR requestsHow Motiv supports data subject access requests.
- Compliance reporting per country (Scale+)Consent and dispatch status broken down by jurisdiction.
Integrations
8 articles
- How to connect Shopify to MotivInstall the native app and map your order events.
- Connecting HubSpot to Motiv via OAuthSync deal-won events as conversions with real deal value.
- Setting up Google Ads server-side dispatchConfigure Enhanced Conversions API for verified dispatch.
- Setting up Meta Conversions APIServer-side Meta dispatch with consent enforcement.
- Setting up TikTok Events APIConnect TikTok for server-side conversion dispatch.
- Connecting via Make or ZapierUse automations to forward events from unsupported sources.
- WooCommerce native integrationInstall the plugin and map WooCommerce order events.
- Supported ad platforms overviewAll 14 platforms and their connection methods.
Billing & Plans
5 articles
- How Motiv pricing worksConversion-based pricing — not revenue-based.
- Upgrading or downgrading your planHow and when plan changes take effect.
- Understanding your monthly conversion usageWhat counts, what doesn't, and how limits work.
- Annual billing and the 20% discountHow to switch to annual and what gets billed.
- Adding extra users to your planExtra user add-on pricing and how to invite them.
API & Advanced
6 articles
- API access overview (Scale+)Authentication, base URL, and rate limits.
- Setting up a custom tracking domainHow to configure your own subdomain as tracking endpoint.
- Using outbound webhooksTrigger Make or Zapier workflows on each new conversion.
- Setting up automation block rules (Scale+)Block test orders, internal traffic, and low-value events.
- Conversion value adjustment rules (Scale+)Send margin instead of gross revenue to your ad platforms.
- API reference documentationFull endpoint reference with request and response examples.
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