Shopify · WooCommerce · and more
You spend thousands on ads while you don't know if it's working.
Motiv shows you exactly which campaign made which sale. Calculated from your actual store orders, not from what your ad platforms claim. Know what to scale. Know what to cut.
Your dashboard is green. Your bank account tells a different story.
Three reasons why every ROAS number your ad platforms show you is unreliable, and why the gap between what they claim and what you actually earned keeps growing.
You don't know which campaigns make money
Google says 4.2×. Meta says 3.8×. Both are grading their own homework, without knowing the other platform exists. Add their claimed conversions together and you're attributing 280% of your actual revenue. One campaign in your account is probably losing thousands every month while showing a green ROAS.
Your pixel is missing up to 60% of your sales
Your algorithm is learning from corrupted data
Your ROAS isn't 4.1×.
That's what Google reports. Motiv calculates from your actual store orders, independently, without asking any ad platform to grade itself.
Verified ROAS. A webshop spends €45,000/month on ads. Google claims 4.1× (€184,500) and Meta claims 3.8× (€171,000), so together they take credit for €355,500. Real store revenue is €144,000. Motiv verified ROAS: 3.2×.
It's lower than any single platform's number because each platform double-counts the same orders, not because you earned less.
Attribution Gap. Separately, €8,200/month in orders did come in but never reached the platforms, because the customer declined consent. Motiv shows that gap per channel, in euros.
Two different numbers, both real. Calculated once, from your own order data, not from what any platform says.
Motiv ROAS · verified
0.00×Verified from €144,000 in real store revenue against €45,000 spend. No self-reporting.
Google Ads
Self-reported
Meta
Self-reported
TikTok
Self-reported
* Representative example, actual numbers depend on your store data
Real numbers. From your real orders.
Motiv connects directly to your webshop, server to server. Every order is captured, attributed, and verified before a single signal reaches your ad platforms.
Customer journey
Ad platform
Google | Meta | TikTok
Action
Add to cart | Checkout | Order placed
Revenue source
Shopify | WooCommerce
Restricted
Shown as Attribution Gap, never dispatched
Observed
Dispatched to Google, Meta, TikTok
ROAS from your real store orders, not platform self-reports.
100% server-side capture. No pixel to block.
Attribution Gap in euros, per channel.
Stop guessing. Start deciding.
Campaign-level ROAS from real orders. Clean signals for your algorithm. Your ad spend finally working for you, not against you.
Scale your winners. Kill your losers.
- Find the campaign that bleeds money behind a green dashboard ROAS.
- Double down with confidence, on verified data instead of platform claims.
Clean signals. Smarter algorithm. Higher ROAS.
- Stop corrupting your own algorithm with incomplete pixel data.
- Optimize on margin, not revenue.
Everything you need to run smarter ads.
Revenue sources
Shopify
WooCommerceAd platforms
Google Ads
Meta Ads
TikTok AdsFind out which campaigns are actually making you money.
Connect your webshop in under 20 minutes. Shopify, WooCommerce, or any webhook-capable store. See your first verified campaign ROAS within 24 hours. No developer. No pixel. No guesswork.
eCommerce FAQ
How Motiv works for your store, answered. Can't find what you're looking for?
Still have questions?
Start free trial →