Attribution · GDPR · Server-side tracking
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Practical guides on attribution, GDPR-compliant tracking, and getting the most out of your ad budget.
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Attribution
3 articlesWhy your Google Ads ROAS is lying to you — and what to do about it
Platform self-reported ROAS consistently overstates performance by 25–60%. Here's exactly how the double-counting works and how to measure what's real.
The Attribution Gap explained: how much revenue is your ad algorithm missing?
Every conversion your algorithm doesn't see is budget wasted on the wrong channels. We break down what the Attribution Gap is, how to calculate it, and why it compounds over time.
Last click vs data-driven: which attribution model fits your business?
Attribution models shape every budget decision you make. Last click punishes brand awareness. Data-driven requires volume. Here's how to choose — and what you're giving up either way.
GDPR & Privacy
3 articlesServer-side tracking and GDPR: what's actually compliant in 2026
Server-side tracking is not a GDPR loophole. It's a more accurate way to measure — but consent still applies. We explain exactly which patterns are compliant and which are not.
The hidden cost of a bad cookie banner
A poorly timed or confusing consent banner doesn't just hurt trust — it directly reduces the conversions your ad platforms can see, inflating your effective CPA by double digits.
What is consent-enforced dispatch — and why it matters for advertisers
Sending conversion data to ad platforms without verified consent isn't just a legal risk — it's also technically unreliable. Consent-enforced dispatch solves both problems at once.
Server-Side Tracking
3 articlesWhat is server-side tracking? A plain-language guide for marketers
Browser pixels fire from the visitor's device and can be blocked by ad blockers, iOS privacy settings, or slow connections. Server-side tracking fires from your server — and can't be stopped.
Browser pixels vs server-side events: what's the real difference?
Both approaches send conversion data to ad platforms, but they differ in reliability, privacy compliance, and what data they can capture. Here's a practical comparison for 2026.
How iOS 17 and ad blockers are breaking your conversion tracking
Link tracking protection, bounce tracking prevention, and third-party cookie deprecation have made browser-based tracking unreliable. Here's what's actually happening and what you can do.
Ad Platforms
2 articlesMeta Conversions API vs Facebook Pixel: which should you use in 2026?
The Facebook Pixel alone misses 30–50% of conversions on modern browsers. The Conversions API fills the gap — but only if consent is handled correctly on the server side.
Google Enhanced Conversions: setup guide and common mistakes
Enhanced Conversions improve match rates by sending hashed first-party data directly from your server. Here's how to configure it correctly and avoid the three most common errors.
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