Consent-enforced · architecture-level · all plans
Compliance isn't a checkbox. It's the architecture.
Most ad tracking tools are structurally non-compliant: pixels fire on page load, before the user has given consent. Motiv is different: consent is verified at the server level before any data leaves. There is no toggle to get wrong.
Browser pixels are structurally non-compliant.
A browser pixel fires the moment a page loads. That is always before the user has seen, let alone accepted, a consent dialog. GDPR requires consent before data collection. The timing gap is the violation.
Traditional browser pixel
User visits a page
Browser pixel fires immediately
Data sent to Google / Meta
Consent dialog appears, after the fact
Data was already sent before consent could be given. GDPR violation.
Motiv — server-side architecture
User converts (order, form, deal)
Server webhook received by Motiv
Consent status verified
Dispatched, only if consent is valid
Consent is verified before dispatch. Architecturally enforced.
The consent gate: built into every dispatch.
Every conversion that arrives in Motiv passes through a consent verification layer before it can be dispatched to any ad platform. Not as an optional step, but as an architectural requirement.
Three ways consent reaches Motiv.
Consent doesn't always come from a cookie banner. Motiv recognises three distinct consent sources and applies the right logic to each.
Every conversion classified. None invisible.
Motiv doesn't silently drop conversions without consent. It classifies every one, so you see exactly what your ad platform receives and exactly what it misses.
Every conversion classified.
Every conversion that arrives in Motiv is labelled either Observed (consent present, eligible for dispatch) or Restricted (no consent, blocked). There is no unclassified middle ground.
Restricted stays visible, not lost.
Restricted conversions are stored internally and visible in your dashboard. They are not dispatched to ad platforms, but they are not invisible either. You see them as your Attribution Gap in euros.
Attribution gap in euros.
Motiv shows you exactly how much revenue your ad algorithm isn't seeing, broken down by channel. That number makes the cost of a bad cookie banner concrete and actionable.
Everything you need to prove compliance.
From the moment a conversion arrives to the moment data leaves toward an ad platform, Motiv provides full visibility and control at every step.
Consent-enforced dispatch
Conversions are only dispatched to ad platforms when valid marketing consent has been verified. Included on all plans.
Observed / Restricted dashboard
Every conversion is classified in real time. See your Observed rate and the exact € value of Restricted conversions at a glance.
Consent rate per campaign
See consent rates broken down per campaign, traffic source, and device type. Pinpoint where your consent loss is highest.
Consent rate per country
For businesses in multiple markets. Track how consent rates vary per jurisdiction so you can improve where it matters most. EU available now.
Multi-jurisdiction rules
Motiv applies the correct consent logic automatically based on the visitor's location. EU available now. UK GDPR, CCPA and Australian privacy law coming soon.
Compliance reporting for DPOs
Per-jurisdiction overview of consent status, dispatch decisions, and attribution gaps. Ready for legal and Data Protection Officer review.
Consent-enforced dispatch on all plans · Per-campaign consent rate from Growth · Jurisdiction-level reporting from Scale
Compliant wherever you operate.
Different countries have different consent rules. EU GDPR requires opt-in. US CCPA is opt-out. Motiv detects visitor location and applies the correct legal framework automatically, no manual configuration per market. EU and GDPR available now. Other jurisdictions follow.
EU: GDPR
Netherlands, Germany, France, Belgium, and all EU member states
Motiv applies strict opt-in logic for all EU traffic. No data reaches an ad platform unless the user has actively given marketing consent. This covers all EU member states under the General Data Protection Regulation.
Available on All plans
UK GDPR + Australia
United Kingdom · Australia
UK GDPR and Australian Privacy Act rules follow a similar consent model to EU GDPR. Motiv applies the correct opt-in logic automatically for visitors from these jurisdictions.
Coming soon
US: CCPA
California (United States)
California's Consumer Privacy Act uses an opt-out model: data processing is permitted unless the user has exercised their right to opt out. Motiv handles this automatically, different consent logic, applied to the correct visitors.
Coming soon
EU GDPR available now on all plans · UK, US & AU coming soon
Your data never leaves the EU.
Where your data is hosted is a compliance decision, not a technical detail. Motiv runs entirely on EU infrastructure, with residency guaranteed in writing.
Hosted on Hetzner, in the EU
All Motiv data lives on Hetzner infrastructure in Nuremberg and Helsinki. Nothing runs on US-controlled cloud.
No data leaves the EU or EEA
Your visitors' and customers' data is processed and stored exclusively within the EU and EEA. No transatlantic transfers.
ISO 27001 certified
Hetzner's data centres are ISO 27001 certified, with audited physical and information security controls.
Guaranteed by contract
EU data residency isn't a best-effort promise. It's contractually guaranteed in your Data Processing Agreement.
A structural advantage US tools can't offer.
Triple Whale, Northbeam and Hyros are US-hosted. For EU businesses, that means your data sits under US jurisdiction. Motiv keeps everything in the EU by design.
Questions from your legal team
Processor roles, data storage, retention, DSARs, and audit trails, the answers your DPO needs. Can't find what you're looking for?
Still have questions?
Start free trial →GDPR-compliant conversion tracking in under 20 minutes.
Connect your revenue source and see your first consent-verified dispatch within minutes. No browser pixel. No cookie dependency. No configuration to get wrong.
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