The numbers behind better spend.

Real teams who stopped trusting the dashboard and started trusting their own data, closing the Attribution Gap and putting budget where it actually works.

+38%average verified ROAS uplift

14ad platforms supported

100%consent-enforced dispatch

Featured

When the numbers got honest

What changed the moment a team could finally trust their own numbers.

eCommerce6 min12 May 2026

They were sure their attribution was solid. It was hiding 34%.

Kentekenverslag sells vehicle history reports to Dutch used-car buyers: a low-ticket, high-volume purchase bought through Google and Meta. Motiv proved platform ROAS was inflated by almost 2×, and that 34% of report purchases were never being counted. In 90 days they recovered €47,000 of Attribution Gap, and finally knew which spend was real.

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€47kAttribution Gap recovered in 90 days

34%Conversions platforms missed

2×Platform ROAS inflation exposed

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Different stack. Same honest numbers.

Different industries, one move in common: from platform claims to numbers they could act on.

Agency7 min

27%Qualified leads platforms never saw

9Client accounts on one verified source of truth

3×Faster monthly client reporting

Nine client accounts. One number everyone finally agreed on.

HiLeads is a Dutch lead-generation agency running Google and Meta campaigns for clients across nine accounts. Every month ended the same way: platform dashboards claiming one thing, client CRMs showing another, and hours lost defending numbers nobody fully trusted. With Motiv, HiLeads found that 27% of qualified leads never reached the ad platforms, moved every client onto one verified source of truth, and turned reporting day from a debate into a five-minute export.

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Your numbers could be the next story.

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