From conversion to ad algorithm, closing the loop
Your revenue data, back in the loop.
Motiv sits between your sales data and your ad platforms. It captures every conversion, verifies consent and sends verified signals back to your ad algorithm. Your algorithm optimises on truth, not estimates.
Product demo video
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Your ad platforms are flying blind.
Up to 60% of conversions never reach your ad platforms. The result: misallocated budget, inflated ROAS, and campaigns you can't trust.
Browser pixels get blocked
iOS privacy settings, Safari ITP, and ad blockers silently block client-side tracking. Your pixel fires less and less, without you knowing.
Consent kills click IDs
A visitor clicks your ad, browses, then accepts cookies at checkout. By then the click ID from the URL is long gone. Attribution is lost.
Platforms overcount what they see
Google and Meta apply their own attribution windows and overlap. The ROAS they report is always more optimistic than what you actually earned.
Four steps. One closed loop.
From the moment a sale happens to the moment your ad platform learns from it, Motiv handles the entire chain.
Capture
Every conversion arrives server-to-server from your source system. Browser state, ad blockers and iOS restrictions don't apply.
Classify
Each conversion is immediately tagged as Observed (valid consent) or Restricted (no consent). The classification is final and cannot be overridden.
Attribute
Observed conversions are matched to their originating ad click and credited to the right channel. Restricted conversions are valued in euros as your Attribution Gap.
Dispatch
Every Observed conversion is sent to all your connected ad platforms. Your algorithm learns from verified data, not estimates.
How Motiv works in your stack.
Your customer journey runs as it always has. Motiv sits underneath it, splitting every conversion into Observed (dispatched to your ad platforms) and Restricted (your Attribution Gap).
Customer journey
Ad platform
Google | Meta | TikTok
Action
Form | Web visit | Checkout
Revenue source
Shopify | CRM | PSP
Restricted
Shown as Attribution Gap
Observed
Dispatched to ad platforms
Observed or Restricted: decided before dispatch.
Every conversion is classified the moment it enters Motiv. The classification is immutable, no configuration or human error can override it.
Smarter signals. Better decisions.
When your ad algorithm learns from real sales instead of estimates, it gets better, fast. These are the numbers customers see.
Average share of conversions recovered by customers in their first 30 days on Motiv, conversions their ad platforms never saw before.
Representative example.
GDPR-compliant by architecture
Consent enforcement is built into the pipeline, not a setting someone can forget.
ad platforms supported
Google, Meta, TikTok, LinkedIn, and 10 more. All get the same verified conversion signal.
to first verified conversion
Connect your revenue source and see your first dispatch within minutes. No engineering sprint.
Customer case study, coming soon.
Book a live demo →Connect anything. Dispatch everywhere.
Revenue and lead sources come in. Verified conversion signals go out to every platform your team uses.
Revenue & Lead sources
Ad platforms
Ad platforms are always included, they never count toward your source limit.
How Motiv works, in detail
Capture, classification, attribution, and dispatch, answered. Can't find what you're looking for?
Still have questions?
Start free trial →Ready to close your Attribution Gap?
Start your 14-day free trial. No engineer needed, connect Shopify or HubSpot in minutes.